Author name: Likeable Team

3 Inspiring Lessons from Adam Grant’s “Originals”

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By Kayla Bressi

Creativity often seems to comes naturally to some, and not as easily to others. Adam Grant, a top-rated professor at Wharton with a doctorate in organizational psychology, is a writer for the New York Times and the author of two bestsellers. Grant’s second bestselling novel “Originals: How Non-Conformists Move the World” shows that we are all capable of being more creative, and details the steps you can take to make your creative ideas succeed.

Here are three lessons from Grant to inspire you.

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Website Retargeting Enhancements Make Facebook Advertising Even Stronger

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By Noah Jarosh

Pop quiz: When you’re advertising your product to an audience, what target is most likely to produce the desired result? Answer: People already familiar with your brand. 

For that reason, Facebook’s Website Custom Audiences have always been a crucial tool in an advertiser’s arsenal. The ability to retarget people who have visited your site in the past allows you to reach people familiar with your brand without requiring a large number of page likes or asking for email addresses. 

With recent changes from Facebook, this already-powerful tool has gotten even better. Now, you can be even more creative with your audiences and really customize them to suit your advertising needs.  

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