Author name: Likeable Team

4 Copywriting Tips for Pharmaceutical Marketing

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By Hannah Baker

Not all copywriting was created equally. While social media marketers may be used to switching up tone and style based on specific brand guidelines, the medical field is a whole new world of writing. Pharmaceutical products are highly regulated and all marketing must comply with their legal guidelines. These rules may vary from one company to another, but here are some general tips to make legal review go more smoothly for your pharma clients. 

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5 Ways Social Media Has Changed the Way We Exercise

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By Alora Kelley

These days, exercise and physical fitness have expanded beyond PE class and your local gym. The amount of options available and the introduction of many fads has led to confusion in the marketplace for many brands. Effective social media has changed the way we exercise and allowed brands to overcome obstacles in the marketplace there previously was no solution for. Here are five ways social media has changed the way we exercise:

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3 Innovative Social Media Marketing Campaigns on Snapchat

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By Charlie Balk

Brands are flocking to Snapchat in droves. As Twitter stock drops and Instagram becomes treated more and more like Facebook (same advertising back-end), it’s understandable that marketers feel the call. Snapchat’s rapid growth can be largely attributed to their commitment to innovation. They’re able to consistently add new features like filters, lenses, and stories, while staying true to their main-selling points of privacy and exclusivity. It’s no wonder the size of their user base grows and that brands follow behind. Here are three brands whose efforts on Snapchat really caught our eye.

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