By Shani Smotrich
Most social media platforms have in-depth metric systems, allowing brands to track their fans and online actions.
Snapchat, however, falls short in this area with its relatively new custom geofilters. For brands and content marketing agencies creating their own filters, the metrics reported include just two things:
Snapchat Geofilters: How Can Social Media Marketers Use Them? Read More »
By Brian Leigh
“Big data” is a complicated buzz-term. The way it’s tossed around, it sounds like something out of 1984, as if the data is arresting us of thoughtcrime. But in reality—and especially with regard to content marketing agencies—it’s something far less intimidating.
All “big data” means is statistics.
Some of those statistics are valuable, and sometimes the people who gather them charge fees. But sometimes, if you’re willing to do the research, even public and obvious data tells meaningful stories, shedding light on trends, on platforms, and in audiences.
Here is one example for four major social media networks.
One Key Stat For Each Major Social Media Network Read More »
By Ivan Burguete
Infographics are popular pieces of social media content. But before you decide to create an infographic, you should look at this one!
The graphic below will walk you through all the important steps, and give you useful tips that you might not know. Follow this advice to build a successful infographic—and if you like it, don’t forget to share!
7 Tips for Building Social Media Infographics Read More »
