Today, social marketers are more likely than ever to create video and multimedia content. However, many of these marketers are new to the world of video production, which sometimes leads to communication breakdowns between them and their creative teams or agencies.
Glossary of Multimedia Terms for Social Media Marketing Read More »
By Tim Bosch
Listen first and never stop listening. Wise words from the NYT best-selling social media marketing book, “Likeable Social Media.”
Here at Likeable Media, we take social listening seriously. Listening informs everything we do for our clients. Below are three listening techniques our team uses to upgrade our clients’ content.
3 Listening Tactics Critical to Social Success Read More »
By: Noah Jarosh
Have you ever wondered if your ads on Facebook are really attracting attention? Sure, you may be seeing the impressions flow in, but is your audience seeing the ad or just scrolling past it? Just because an ad is on someone’s screen doesn’t mean that someone is taking note of said ad.
You can wonder a little less now, as Facebook recently unveiled a new campaign objective specifically for brand awareness.
What You Should Know About Facebook’s Brand Awareness Objective Read More »
