By Brian Leigh
The weekend’s biggest social media story had nothing to do with the Super Bowl.
Hours before joining Coldplay in the halftime show, Beyoncé dropped a new song and video called “Formation,” which mentioned how she rewards her man with Red Lobster after he…well, have a listen for yourself:
Red Lobster, Beyoncé and the Speed of Real-Time Social Media Read More »
By John Kultgen
Snapchat is now the fastest growing social network. and it’s getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, “Does it make sense?” Should your brand be on Snapchat? Here are five facts to help you decide.
Should Your Brand Be on Snapchat? Read More »
By John Kultgen and Andrew Minucci
Social media users are getting increasingly intolerant of brands stepping into terrains that aren’t relevant to their business. In traditional advertising, brands can fly under the radar when utilizing cultural holidays, but social media offers the consumer a quick, visible and viral way to create a backlash.
Some brands don’t do anything at all. For instance, Pepsi, Southwest Airlines, and Samsung Mobile are just a few big brands that decided to stay silent on Dr. Martin Luther King Jr. Day in 2016.
But if you do choose to speak up, how does your brand mention a cultural holiday without ending up on one of those “social media fails” lists?
Cultural Holidays: To Post or Not to Post? Read More »
