Author name: Likeable Team

By Brian Murray

Last week, Snapchat released an update that will break down the barrier to entry for many brands.

Snapchat has traditionally been difficult for new users to pick up because its user experience doesn’t follow traditional paths. One aspect many have called clunky is the process of adding new friends. Until now, it has required multiple-step processes such as snapping pictures of Snapcodes, adding names from personal address books or adding via username after typing out the whole thing. Each requires multiple steps or permissions, so the barrier to entry was quite high.