Author name: Likeable Team

How Proper Creative Wins With Instagram Ads

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By Noah Jarosh

The advertising world changed a few weeks ago when Instagram announced open advertising in line with what has already been available on networks like Facebook and Twitter. For now, Instagram ads are unpublished-only and can only be link posts, app install ads, or video.

Of course, you probably already knew that. The trick now is to identify creative that will work best for your ads on the network. That means understanding the audience that uses Instagram and realizing the relative novelty of sponsored content within a user’s feed.

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Why Brands Should Embrace Emoji Reaction Buttons

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by Rachel Hadley

Sentiment is one of the hardest things to report with social media. With the possibility of emoji reaction buttons coming down the pipeline, this will no longer be an issue.

Facebook has long resisted the “dislike” button. Personally, I’m glad. I fear negativity spiraling. The addition of 6 emoji reactions to the “like” button is a much better answer for the social giant.

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4 Examples of Real Time Content to Model Your RTM Strategy After

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Real Time Content: the three big money words right now in marketing. From tweeting a trending hashtag, to commenting on viral stories, to creating custom images relevant to a current trend, incorporating real time content into your social marketing strategy is a great way to increase engagement and make your brand a part of a viral conversation.

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