Author name: Likeable Team

How to Increase Your Instagram Engagement

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By Hannah Fruchtman

The term “less is more” always confused me. How could less be more? None of it made sense… until I joined Instagram. The best practices for this social media platform are exemplary of the adage “less is more.” especially as it relates to a successfully shared post. What defines a “successful post” you may ask? For starters, it’s not when Instagram informs you that your upload was successful! What makes a post successful is its ability to convey your brand’s message to the audience. So how do you do that? You need a substantial Instagram presence. There’s a lot more to prospering than just clicking the share button.

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Top Social Media Platforms Cheat Sheet [Infographic]

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By Danielle Eckert

Whether you work for a brand that is new to social media, or you are just trying to keep up with the times, you should know which social media platforms are absolutely necessary for your company. You don’t want to overwhelm your audience, so it’s best to choose wisely. How do you do that? Here is a cheat sheet explaining the top eleven social media platforms and why you should be on them.

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5 Innovative Ways for Brands to Use Vine

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By Devon Kelliher

After its launch in April of 2013, Vine quickly became the most-downloaded app in the iOS App Store. Social media users went crazy for these looped, 6-second videos and the app quickly grabbed the attention of  comedians, musicians, and even journalists. In case the world of Vine is foreign to you, here’s a quick low down. Users can record video with Vine’s in-app camera, which only records when the user’s finger is on the screen, which allows for interesting experimenting with stop motion animation. Videos are published through Vine’s social network and can also be easily shared on Facebook and Twitter.

There’s no denying the fact that Vine doesn’t have the same kind of influence as Facebook, Twitter, or Instagram. But before you completely rule the app out of your brand’s social networking strategy, you should consider the marketing possibilities that come along with it. 

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