Author name: Likeable Team

Activism or Slacktivism: Can Social Media Cause Social Change?

By Hannah Baker

Red, white, and blue weren’t the only colors Americans were seeing on their newsfeed early this July. In fact, all of the ROY G. BIV colors were likely to pop up. That’s because over 26 million people rainbow-fied their profile picture to show support for the U.S. Supreme Court’s ruling in favor of same-sex marriage. Such an outpouring of support is overwhelmingly heartwarming, especially since the changes were made within 3 days of the decision. However, what do these numbers really show? What are the masses accomplishing, if anything, by using social media for political and social change?

Here’s the good, the bad, and the ways to get involved (successfully).   

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Brand Advice: Why Every Day Should Be Emoji Day

By Amanda DiAntonio

Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.

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Twitter Images: 3 Things to Keep In Mind

By Samy Simorangkir

There’s no question that using images on Twitter is important for engagement. Though it is not considered a primarily visual platform compared to Facebook, Pinterest, Instagram and Tumblr, it has been proven that attaching images to a tweet increases engagement by 313%. While taking up valuable real estate in the Twitter feed, there are a few important components to keep in mind in order to get the most out of your visual content.

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