By Andrew Minucci
On July 1, Twitter rolled out conversational ads to all brands following months of beta testing. Conversational ads are one of the most exciting pieces of Twitter ad inventory for marketers in some time, as they are designed to generate significant engagement and reach users through both paid and organic delivery.
3 Tips for Using Twitter’s New Conversational Ads Read More »
It’s finally happening. Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift. Virtual reality is coming, and thanks to the moves of a few key players, social media is quickly proving to be the ultimate conduit for digital escapism. Take off your Oculus Rift, and follow me as we breakdown the past, present, and future of VR on social media.
The Past, Present, and Future of Virtual Reality on Social Media Read More »
Instagram is always evolving and growing, as they increase users and generate more advertising dollars. The newest change? The platform just recently announced an enhancement on the CTA button that previously appeared at the lower right hand corner of a post. The CTA button is now positioned to appear across the bottom of the entire ad. With this update, now may be the perfect time for your company to start using the platform for social media marketing. Here are a few reasons why.
Three Benefits of Instagram’s New Call to Action Enhancement Read More »
