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Measuring Brand Awareness Via Social Media

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By Candie Harris

Understanding your brands’ awareness has always been a critical part of the marketing strategy but a challenge to obtain. Prior to the availability of social media as a marketing tool this was an expensive, slow task. Marketers needed to be cautious before undertaking a brand awareness study and many times missed the opportunity to gather important insights. Here are three ways that marketers can use social media to provide this invaluable information. 

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The Pros and Cons of Social Listening Tools

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By Gabbie Diassi

For the most part, everyone knows that if you hope to succeed as a business you need to establish a presence on social media. But how do you actually measure the success of what you’re doing on these different platforms? Social listening tools, like Sysomos, are often talked about as one way brands can measure the impact their social media campaigns are having on their revenue. Like most things though, there are pros and cons you should consider before basing your success completely off the data these social listening tools provide. 

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