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3 Things Venmo Can Teach You About Social Media Marketing

By Honey Comer

Venmo, the wildly popular mobile money-transfer app, was founded in 2009 as a way for individuals to easily split payments with friends via text. Its success has been meteoric, with some sources reporting more than $1 billion in payments processed through the app this year alone. What is perhaps most interesting about Venmo, though, is that the seemingly functional app has morphed into what can almost be considered a new social network. 

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