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What Social Media Marketers Need to Know About Facebook Instant Articles

By Hannah Baker

Facebook might be revolutionizing the way publishers post content to the platform with their Instant Articles. On April 12th, the company will unveil the new feature for publishers on iPhone and Android Facebook apps that will allow them to post content (even long form) directly instead of via links. What does this mean for you and your brand? Here are some main points. 

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Social Media Networks As Big Business Departments

By Maggie Burke

Imagine a world where all of your favorite social media platforms are people. Imagine each of those people worked together in big business — and each had a particular role for the company.

Which platform would lead the pack? Which would be Human Resources? You may not realize it now, but social media platforms take on very specific roles — personally and professionally — and work together to build your whole online presence.

Here’s how they would fit in an office: 

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