From ancient Rome to Instagram — the octothorpe, more commonly known as the hash symbol, has been given many names and purposes throughout the years. In the social media world, we use it to group specific content into relevant conversations. In a way, the hashtag has also become an extension of social media copy and conversation.
Hashtag Etiquette: When to Use Them, When to Lose Them Read More »
By Honey Comer
So you’ve applied our litmus test and decided your brand should be on Snapchat. Great!
One of the first things to know is that, as they continue to search for the best ways to monetize, this is a platform of frequent changes and updates. There have been several in the past week alone. These enhancements have historically provided exciting new opportunities for storytelling, but it can be a challenge to keep track of them all.
To help you catch up, here’s a cheat-sheet of the latest Snapchat newsmakers, in order of priority for brands:
3 Snapchat Updates You Need to Know Read More »
By Jessi Chang
Fashion Instagram accounts are no longer about just #OOTDs; they are editorial galleries that follow a story, a theme and a look, to the point where they ultimately represent a brand.
The best way for fashion brands and social media marketing companies to learn from these accounts is to follow along closely and listen.
5 Instagram Fashion Bloggers All Social Media Companies Should Follow Read More »
