By Kelly Byrd –
Now that consumers have more options to ensure that ads are not a part of their experience, here are the key things that content marketers need to know.
What Content Marketers Must Know About Ad Blocking Read More »
It has been over 10 years since the first video was uploaded to YouTube. In that time, online video has exploded across the web. At this point, it is hard to imagine the Internet without video, but it’s also hard to imagine video without the Internet. In the last ten years, the industry has changed dramatically. Advertisers have been moving away from big budget TV commercials, and have shifted their focus to simpler, cheaper video content that they’re pushing out like crazy. However, the more of this content we watch (and we watch A LOT of it), the less impact it has. Because of this, marketers have to constantly adapt to engage their audience.
One trend that has become increasingly popular is interactive video. An interactive video is exactly what it sounds like: a video that lets the viewer interact with it. There are many different types of interactive videos, all of which serve different functions. In this post, we will look into four different types of interactive videos, and how your brand might be able to utilize this technology in your own campaigns.
4 Brands Using Interactive Video Well Read More »
By Hannah Baker
A budget isn’t just reserved for those low on cash—even the high rollers of the world can’t spend more than they have. The same goes for your businesses. A budget allows you to prioritize and track spending so that you stay within your means while still achieving your goals.
A good rule of thumb is to spend at least 20 percent of your revenue on social media marketing, though knowing where to put that kind of cash isn’t always easy. Here are some key things to consider while planning your social media marketing budget.
4 Things to Consider When Planning Your Social Media Budget Read More »
