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5 of the Best Fashion Brands on Instagram

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By Hannah Fruchtman

An account on Instagram has to have personality, consistency and engagement, with a few other factors sprinkled in. For brands on Instagram, it’s important to find a balance between being a brand with incentive and a leisurely active account. An account that uploads too many photos is annoying and an account that uploads too little photos is pointless. There’s an art to Instagram and these fashion brands have got it down to a science. 

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A Marketer’s Guide to Reddit

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By Tim Bosch

Marketers have been trying to figure out Reddit, the site where memes and news stories often gain viral momentum well before hitting mainstream social networks, for a long time. But Reddit is not a particularly welcoming place for brands: Redditors are extremely suspicious of any marketing activity on the platform. However, the power of Reddit’s hyper-engaged 18 to 39 year old male demographic is hard to ignore. Here are a few ways for marketer’s to tap into Reddit without getting down-voted into oblivion.

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What Marketers Can Learn From Facebook and Twitter’s Stock Prices

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By Andrew Minucci

For better or for worse, the stock market has been a hot news item throughout the recent month-long “roller coaster” trading period. While stocks are a mystery to many, the internal workings and decisions of individual corporations used by investors to make buy and sell decisions can offer some important information to social media marketers.

In this blog we will take a look at Facebook and Twitter’s stocks and the reasons for their current valuation.

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