By Erin Minty
As technology advances, it is important to keep up-to-date with social media. And for those who are finding that the usual suspects—Facebook, Twitter, Snapchat, etc.—aren’t enough, there’s a new type of social media on the market to add to your repertoire ASAP: live streaming apps, specifically Periscope and Meerkat.
Why Use Live Streaming Apps Periscope and Meerkat? Read More »
As Pinterest continues to grow (recently reaching 100 million monthly active members), both brands and consumers are flocking to the site. Consumers are looking for inspiration and brands are eager to provide that inspiration in many ways — especially if it leads to increased sales. With new users exploring the site daily, here are some valuable tips and tricks you may not know for navigating Pinterest on a personal and professional level.
8 Pinterest Tips and Tricks for Personal and Professional Use Read More »
By Jessica Chen
First things first: what are personas? Personas are profiles or “people” that brands create to represent their target audience. They serve as community managers, customer service representatives, or just “regular” community members, actively engaging with others. Brands such as Staples, Gap, Lululemon, and more are utilizing persona-based community management as part of their social media strategy.
5 Steps to a Community Management Persona Plan Read More »
