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Brace Yourself: Vertical Video Is Growing

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By Rachel Hadley

Few things cause more public debate than religion and politics. In my workplace, there are two other passion points that may never reach a consensus: the use of the Oxford comma and shooting video in vertical (or portrait) format. Let’s focus on the latter!

According to Mary Meeker’s 2015 Internet Trends, vertical viewing now accounts for 29% of view time (compared to 5% just five years ago) and continues to grow. This is a huge opportunity for marketers.

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Overuse Will Be the Death of Reaction GIFs

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By: Noah Jarosh

The reaction GIF is dying. And you’re probably helping kill it.

Okay, fine, reaction GIFs are as popular as ever. More popular, really. Just look at the google trends — you can see that just the term reaction GIF has reached its peak in the last few months. That gives a good indication that, well, boy howdy are reaction GIFs popular. And if Google’s forecast is correct, it still may trend upwards a bit more. Twitter started supporting GIFs one year ago. Facebook launched GIF support two weeks ago. Animated images are popular enough that they are forcing major platforms to update.

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Blogging Best Practices for Brands

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By Elana Lyn Gross

A blog is a great way for businesses to drive traffic to their websites and authentically tell stories. According to InsideView, B2B marketers who use blogs generate 67% more leads than those that do not. Additionally ThinkCreative found that small businesses with blogs generate 126% more lead growth than small businesses without blogs. If you already have a corporate or personal blog, it is time to start writing consistently because Traffic Generation Cafe found that once you write between 21 and 54 blog posts, blog traffic generation increases by up to 30%. Of course, driving traffic without setting up a solid blogging strategy would be a missed opportunity. Let’s look at a few brands that are following blogging best practices.

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