Your company is on Facebook, Twitter, Instagram, Pinterest, and the many other social media websites out there. Each day (and sometimes twice a day) you post official-sounding messages that your customers should be drawn to. One problem: they aren’t. The award you won last week; no one seems to care about and you don’t know […]
Personality on Social Media – You’ve Gotta Have One! Read More »
The social space is loud, fast, and demanding of innovation. Brands must pivot quickly in reaction to public or company-related events. Additionally, updates to social media platforms suddenly require an entire shift in brand communication strategy. But how brands respond is often too hurried and disorganized. We can all picture the scene: A group of
5 Ways To Brainstorm Better Read More »
“Leave me alone!” I said it to my boss at Radio Disney many years ago. I was a young, very high-performing salesperson, and he was my sales manager. Even though I was generating huge sales numbers, I was often late to work, or meetings, and every morning, as I passed by his office, he would
17 Things You Should Never Say to Your Boss Read More »
