WHAT HAPPENED In a momentous change that will significantly alter the college sports landscape, the NCAA has announced that it will finally allow student-athletes to be paid for their name, image, and likeness. They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. The Name, Image, and […]
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Giant Food was interested in spreading awareness of their Healthy Living program by spotlighting their in-store nutritionists. The nutritionists had been featured alone in content before, but with community being a key focus for the brand, it was important to showcase the true 1-1 impact they have on customers. During this same time period, the
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And just like that, Pride Month is already over! With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. Over the past decade or so, it has become clear that consumers want to spend their money with brands
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