Born into uniquely different time periods, each generation has a different relationship to social media. Gen Z grew up with apps in hand, millennials were introduced during early adulthood, Gen X slowly adopted the concept, and many baby boomers are still getting the hang of things. Platform preference and reason for use is bound to […]
Generational POVs: Favorite Social Platform Read More »
This year, 7 in 10 Americans plan to celebrate Father’s Day. That percentage seems like a lot, and it certainly is, but it also leaves about 10 million people in the U.S. who won’t be celebrating this year. People who are grieving the loss of a father, those who are estranged from their fathers, fathers
How to Approach Father’s Day as a Brand in 2021 Read More »
It’s no secret that social media has become a playground for targeted advertising over the last decade. Whether you’re watching a YouTube video, scrolling down your Instagram feed, or tapping through Snapchat Stories, it is nearly impossible not to come across a targeted ad. Based on internet browsing history, previous ad clicks, and other online
Generational POVs: Ad Personalization Read More »
