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4 Steps to Creating a Social Media Strategy for Your Blog

A blog about blogs… how meta. If your company has a blog, that’s great! On average, companies that blog have 55 percent more visitors to their websites, and 57 percent of marketers say they’ve gained customers specifically through blogging. Whether your blog is established or just starting out, one of the best ways to make […]

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Long-Form Content Goes Social: Here’s What You Need to Know to Create Your Own

With the rise of online streaming services like Netflix and HBO Go (as well as faster internet access, enhanced video quality, and an appetite for more meaningful content), long-form content may be more popular than ever—and it’s increasingly making its way to social. Since 45 percent of people watch more than an hour of videos

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