When brands think about community management, they usually think about addressing customer issues, complaints, and crises. These are incredibly important to handle, but what is equally (if not more) important are customers that are happy with the product or service and take time to post or reach out. Unfortunately, many customers’ positive posts are ignored […]
5 Ways to Elevate Loyal Customers on Social Read More »
Every piece of content your brand posts on social media should either educate, entertain, or inspire. And more often than not, you’ll need more than a few seconds of attention to do so. Enter social video. 54 percent of consumers want to see more video content from a brand or business they support, proving that
4 Types of Social Video (And When to Use Them) Read More »
“The Algorithm.” [cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. From
“The Algorithm,” Explained Read More »
