You’ve spent hours on photography, graphic design, or videography. You’ve painstakingly edited your visuals to match your brand’s tone and stand out in the feed. By the time you’re ready to post, it’s easy to wonder: “Does the caption really make a difference?” Yes—and caption length matters too! With a 63,206 character limit on Facebook […]
Copy That: When to Use Short vs. Long Captions Read More »
Millennial moms are growing in numbers, and their purchasing power is too. There’s just one problem: most of them feel like brands just don’t understand them. And I get it—as a millennial mom myself, the last thing I want is to be sold the perfect image of motherhood while I’m checking my phone in the
A Marketer’s Guide to Talking to Millennial Moms Read More »
Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. With so much time and money on the line, organizers are increasingly turning to digital channels to expand the footprint of their events and supercharge
3 Tips for Covering Live Events on Social Read More »
