Approximately 85 percent of video views occur with sound turned off. Why? We’re living in a world where multitasking is part of everyday life. Since the introduction of the iPhone, people have been increasingly consuming content in the palm of their hands—at the gym, in line at the grocery store, on the couch mid-Netflix binge—anywhere […]
Sound Off: 3 Tips for Creating Watchable Silent Videos Read More »
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success. Here’s how it breaks down
The Social Media Metrics That Matter Most Read More »
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook
Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands Read More »
