Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear […]
The 7 Most Commonly Misunderstood Marketing Metrics Read More »
How often do you finish a branded video that’s served to you on any social media platform? What about a microvideo (any video below 15 seconds)? If you said “almost never,” you aren’t alone. A recent study found that 65 percent of people skip online video advertising, 76 percent of whom do so because it’s
3 Tips for Creating Successful Microvideos Read More »
Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves. On a recent episode of my All the Social Ladies podcast, Lapic shared with me her thoughts on how our increasingly audio-first world will impact brand marketing. As of
How Brands Can Adapt to an Audio-First World Read More »
