From a consumer’s POV, there’s no better feeling than when your favorite brand slides into the comment section of your own post. But what exactly is it that they’re trying to accomplish here? Proactive outreach is a strategy that brands use to stay top of mind, as well as engage with users. On top of […]
Ins and Outs of Proactive Outreach Read More »
Despite current economic turmoil and inflation anxiety, many Americans are still excited about the upcoming holiday season. In a recent survey conducted by McKinsey & Company, 55% of U.S. respondents say they are excited about holiday shopping this year, and most people have the savings to spend. The average consumer is eager yet cautious as
What to Expect in the 2022 Holiday Season Read More »
It’s almost time to vote, and for many marketers that also means it’s time to think about election ads. Yes, some inventory costs will jump—especially on TV—and some ads will probably encounter hurdles or rejections. We’re here to help you understand the platform policy landscape surrounding ads and approvals during this crazy time. And it
Preparing Your Ads for Election Season 2022 Read More »
