Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. As various platforms ramp up their video capabilities, it’s clear that social video is only growing in importance. But what platforms will ultimately come out on […]
3 Tough Questions About the Future of Social Video Read More »
A tweet can be read by millions around the world in minutes. An unknown man or woman can become an international celebrity overnight. Virality: humans create it, brands crave it. But what is virality? And how does it come to pass? After starting with a “Spark of Ignition,” there is a “Stickiness” factor that keeps
The Secret Formula Behind Going Viral On Social Media Read More »
If you’re a big brand, you’re likely on Twitter, and with good reason: It’s a place where brands can have meaningful conversations with consumers and make sure their messages get heard. In fact, 50 percent of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV. But
5 Creative Ways Big Brands Are Using Twitter Read More »
