When you’re a parent, there’s an awful lot to do. Aside from the basics—keeping them well-fed, healthy, teeth reasonably brushed—you also have to make sure they’re thriving socially and generally happy. And over the past year, a lot of the social talk has been around the now notorious Logan Paul and his brother, Jake. These […]
The Year Influencer Marketing Grows Up Read More »
When working with a new client, Likeable Media typically begins with an audit of historical ad performance. One of the most common mistakes we see isn’t just an ad strategy that doesn’t drive brand results, but also one that’s annoying to users. The problem is targeting too broadly, leading to users seeing ads they have
One Trick to Get a 10x Improvement in Your Facebook Ads Read More »
In a lengthy post on Thursday, January 11, Mark Zuckerberg announced a big shift in how Facebook will surface content to users. The change stems from having received “feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.” Based
What Facebook’s News Feed Announcement Means for Your Brand Read More »
