We’ve slowly seen the masses migrating from Snapchat to Instagram Stories—proving to be a more successful business tool with an arguably better user experience. As of November 2017, Instagram Stories had reached 300 million daily active users, with users under the age of 25 spending more than 32 minutes per day on Instagram. To better […]
The Dos and Don’ts of Instagram Stories Read More »
At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted to make new friends so you could build up your network. In 2006, Facebook launched the News Feed while Twitter joined the party with a
Engagement Is Dead. The New Metric Is Attention. Read More »
Over the last few months, Facebook has announced multiple changes to its algorithm that will have a significant impact on what content appears in the News Feed and with what frequency. Mark Zuckerberg himself summarized this recent spate of updates in a much-analyzed announcement that indicated the News Feed will now be prioritizing “time well
Facebook Changed How It Ranks Videos in the News Feed Read More »
