Branding

How Giant Food Answered “What’s On Your Plate?”

Giant Food was interested in spreading awareness of their Healthy Living program by spotlighting their in-store nutritionists. The nutritionists had been featured alone in content before, but with community being a key focus for the brand, it was important to showcase the true 1-1 impact they have on customers. During this same time period, the

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Find Your Voice: 5 Brands to Inspire Your Marketing Tone

By Maggie Burke

One of the first stages in developing your brand on social media networks is finding your perfect marketing tone. So what is a marketing tone, you ask? It’s the implementation of your online personality that harmonizes with that of your primary audience. Ultimately giving you the charm and appeal to build awareness, loyalty and drive sales.

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