Content Marketing

Social Media Networks As Big Business Departments

By Maggie Burke

Imagine a world where all of your favorite social media platforms are people. Imagine each of those people worked together in big business — and each had a particular role for the company.

Which platform would lead the pack? Which would be Human Resources? You may not realize it now, but social media platforms take on very specific roles — personally and professionally — and work together to build your whole online presence.

Here’s how they would fit in an office: 

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3 Things Every Marketer Should Learn From Humans of New York

By Jessica Chen

If you’re even remotely active on Facebook, you’ve probably come across Humans of New York. Humans of New York (largely referred to as HONY) is a photography blog that was started in 2010 by Brandon Stanton. It has now evolved into a best-selling book (plus a second one!) and social media phenomenon that has taken the world by storm. Regardless of how different your brand may be, every marketer could use some pointers from HONY and its almost-cult-like community.

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