Today, social marketers are more likely than ever to create video and multimedia content. However, many of these marketers are new to the world of video production, which sometimes leads to communication breakdowns between them and their creative teams or agencies.
Glossary of Multimedia Terms for Social Media Marketing Read More »
By John Kultgen and Andrew Minucci
Social media users are getting increasingly intolerant of brands stepping into terrains that aren’t relevant to their business. In traditional advertising, brands can fly under the radar when utilizing cultural holidays, but social media offers the consumer a quick, visible and viral way to create a backlash.
Some brands don’t do anything at all. For instance, Pepsi, Southwest Airlines, and Samsung Mobile are just a few big brands that decided to stay silent on Dr. Martin Luther King Jr. Day in 2016.
But if you do choose to speak up, how does your brand mention a cultural holiday without ending up on one of those “social media fails” lists?
Cultural Holidays: To Post or Not to Post? Read More »
By Mikey Dunn
“Attention is a currency.” More than ever, this is extremely relevant for social media marketing.
When a person checks their personal Facebook account, there are several things demanding his or her attention – notifications, messages, events, posts, ads, and so on. If you are a brand trying to reach and resonate with this person, how can you earn their attention?
How to Make Your Brand Stand out in the Feed Read More »
