Content Marketing

By Samy Simorangkir

When reports indicated that Twitter was moving forward with plans to increase their character limit, the general response was that of outrage. Why would the social network remove the core aspect that makes them unique and establishes the sense of immediacy that draws users in the first place? Even after Jack Dorsey shed some light as to the reasoning behind the change, many remain unconvinced. As a user, it’s fair to rant and complain and make empty threats to jump ship (remember when changes to Facebook’s interface led people to threaten to move to Google+?). As a brand, it’s wise to accept the likelihood that the change will indeed happen, and to embrace the change by recognizing ways in which your brand can benefit.