Content Marketing

Brace Yourself: Vertical Video Is Growing

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By Rachel Hadley

Few things cause more public debate than religion and politics. In my workplace, there are two other passion points that may never reach a consensus: the use of the Oxford comma and shooting video in vertical (or portrait) format. Let’s focus on the latter!

According to Mary Meeker’s 2015 Internet Trends, vertical viewing now accounts for 29% of view time (compared to 5% just five years ago) and continues to grow. This is a huge opportunity for marketers.

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Meet Content Cubed™: A Likeable Media Product

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By Carrie Kerpen

“Change is inevitable. Growth is optional.” – John Maxwell

Over the course of almost 10 years, my company has determined how to curate, create, and connect content that gets results. This secret to success, a mix of organic curation and promoted connection combined with high quality creative production, yielded the birth of the Likeable Content Cubed™ product.

The Likeable Content Cubed™ product uses insights from social data to develop and promote branded content that will generate up to 20x greater business results for your organization.

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