When working with a new client, Likeable Media typically begins with an audit of historical ad performance. One of the most common mistakes we see isn’t just an ad strategy that doesn’t drive brand results, but also one that’s annoying to users. The problem is targeting too broadly, leading to users seeing ads they have […]
One Trick to Get a 10x Improvement in Your Facebook Ads Read More »
In a lengthy post on Thursday, January 11, Mark Zuckerberg announced a big shift in how Facebook will surface content to users. The change stems from having received “feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.” Based
What Facebook’s News Feed Announcement Means for Your Brand Read More »
For experienced marketers, social media strategy often feels like a grapefruit spoon. At first glance, it seems superfluous. You already have plenty of ordinary spoons, forks, and knives — between these standard utensils, you’re pretty sure you can figure out a way to subdue half a grapefruit. The moment you pick up a grapefruit spoon,
The Secret to Good Social Strategy Read More »
