Longer Video Now Matters More on Facebook
This is an opportunity to explore more complex storytelling.
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Virtual Reality: What Brands Are Doing Now
It has the potential to shake up the social media experience.
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3 Strategies for Marketing on Facebook Live
2016 has been the year of live streaming, catapulting to the top of the marketing toolkit with the launch of Facebook Live. With Facebook heavily focused on promoting Live, many brands have jumped on the bandwagon; some better than others. Facebook Live has proven to be effective in increasing both brand awareness and consumer engagement. Here are three strategies that are common among three very different early adopter brands, all of whom have successfully used Facebook live in their marketing efforts.
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