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Social Media Networks As Big Business Departments

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By Maggie Burke

Imagine a world where all of your favorite social media platforms are people. Imagine each of those people worked together in big business — and each had a particular role for the company.

Which platform would lead the pack? Which would be Human Resources? You may not realize it now, but social media platforms take on very specific roles — personally and professionally — and work together to build your whole online presence.

Here’s how they would fit in an office: 

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Hashtag Etiquette: When to Use Them, When to Lose Them

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By Amanda DiAntonio

From ancient Rome to Instagram — the octothorpe, more commonly known as the hash symbol, has been given many names and purposes throughout the years. In the social media world, we use it to group specific content into relevant conversations. In a way, the hashtag has also become an extension of social media copy and conversation. 

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3 Things Every Marketer Should Learn From Humans of New York

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By Jessica Chen

If you’re even remotely active on Facebook, you’ve probably come across Humans of New York. Humans of New York (largely referred to as HONY) is a photography blog that was started in 2010 by Brandon Stanton. It has now evolved into a best-selling book (plus a second one!) and social media phenomenon that has taken the world by storm. Regardless of how different your brand may be, every marketer could use some pointers from HONY and its almost-cult-like community.

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