Today, social marketers are more likely than ever to create video and multimedia content. However, many of these marketers are new to the world of video production, which sometimes leads to communication breakdowns between them and their creative teams or agencies.
Glossary of Multimedia Terms for Social Media Marketing Read More »
By: Noah Jarosh
Have you ever wondered if your ads on Facebook are really attracting attention? Sure, you may be seeing the impressions flow in, but is your audience seeing the ad or just scrolling past it? Just because an ad is on someone’s screen doesn’t mean that someone is taking note of said ad.
You can wonder a little less now, as Facebook recently unveiled a new campaign objective specifically for brand awareness.
What You Should Know About Facebook’s Brand Awareness Objective Read More »
By John Kultgen and Andrew Minucci
Social media users are getting increasingly intolerant of brands stepping into terrains that aren’t relevant to their business. In traditional advertising, brands can fly under the radar when utilizing cultural holidays, but social media offers the consumer a quick, visible and viral way to create a backlash.
Some brands don’t do anything at all. For instance, Pepsi, Southwest Airlines, and Samsung Mobile are just a few big brands that decided to stay silent on Dr. Martin Luther King Jr. Day in 2016.
But if you do choose to speak up, how does your brand mention a cultural holiday without ending up on one of those “social media fails” lists?
Cultural Holidays: To Post or Not to Post? Read More »
