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Why Brands Should Embrace Emoji Reaction Buttons

by Rachel Hadley

Sentiment is one of the hardest things to report with social media. With the possibility of emoji reaction buttons coming down the pipeline, this will no longer be an issue.

Facebook has long resisted the “dislike” button. Personally, I’m glad. I fear negativity spiraling. The addition of 6 emoji reactions to the “like” button is a much better answer for the social giant.

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What Marketers Can Learn From Facebook and Twitter’s Stock Prices

By Andrew Minucci

For better or for worse, the stock market has been a hot news item throughout the recent month-long “roller coaster” trading period. While stocks are a mystery to many, the internal workings and decisions of individual corporations used by investors to make buy and sell decisions can offer some important information to social media marketers.

In this blog we will take a look at Facebook and Twitter’s stocks and the reasons for their current valuation.

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