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Top Social Media Platforms Cheat Sheet [Infographic]

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By Danielle Eckert

Whether you work for a brand that is new to social media, or you are just trying to keep up with the times, you should know which social media platforms are absolutely necessary for your company. You don’t want to overwhelm your audience, so it’s best to choose wisely. How do you do that? Here is a cheat sheet explaining the top eleven social media platforms and why you should be on them.

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Activism or Slacktivism: Can Social Media Cause Social Change?

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By Hannah Baker

Red, white, and blue weren’t the only colors Americans were seeing on their newsfeed early this July. In fact, all of the ROY G. BIV colors were likely to pop up. That’s because over 26 million people rainbow-fied their profile picture to show support for the U.S. Supreme Court’s ruling in favor of same-sex marriage. Such an outpouring of support is overwhelmingly heartwarming, especially since the changes were made within 3 days of the decision. However, what do these numbers really show? What are the masses accomplishing, if anything, by using social media for political and social change?

Here’s the good, the bad, and the ways to get involved (successfully).   

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It’s Father’s Day on Sunday?! 5 Brands on Facebook That Are Capitalizing on Procrastinators

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By Nicole Grossberg

Ah, the dreaded Father’s Day gift. It’s easy to shop for mom because she loves flowers, jewelry, and a fancy brunch, but Dad’s tend to be much harder to shop for. Knowing that there are plenty of sons and daughters out there that are still racking their brains for ideas the week of Father’s Day, here are 5 brands that have bumped up their advertising strategy in preparation for the big day.

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