Even before the pandemic, e-commerce was majorly on the rise. Since 2010, the share of e-commerce sales rose from 4.2 percent to 11.8 percent. But once lockdowns and stay-at-home orders went into effect in March of this year, e-commerce growth for brands skyrocketed. In Q2 of this year alone, the share of e-commerce sales skyrocketed […]
How to Nail Black Friday and Cyber Monday on Social Read More »
The election is upon us—and you’re not ready. In your defense, it’s probably never been less clear in our lifetime what a U.S. election means or how to be prepared for it. That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a
How Brands & Marketers Should Navigate the 2020 Election Read More »
In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. You might find yourself saying: “We already have a corporate style guide!” And
How to Create a Social Media Copy Style Guide for Your Brand Read More »
