What does it mean to have a “Likeable” brand? This idea of likeable has become something of a fascination for me, because the phrase itself is so subjective. As marketers, the biggest obstacle we have to overcome is this burning need to be likeable to everyone. Shocking to say on Likeable.com I know, but hear […]
What Does It Really Mean To Have A “Likeable” Brand? Read More »
There are multiple ways to like a Facebook page. You can like a page from a friend’s timeline, a News Feed story, an ad, a sponsored story, or from Facebook search. Another way that is often overlooked is the ability to like a Facebook page via Facebook’s “text to like feature.” Brands, small businesses, celebrities, authors and political figures have the opportunity to
HOW TO: Like A Facebook Page Via Text Message Read More »
Social media is a great way to promote a specific event, premiere, and launch. It is common to create a social presence for this one-time event and leverage social media to create a following and a community. There are tons of examples of brands using social media to promote their event and grow their communities;
Keeping the Momentum Going AFTER the Launch Read More »
