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Motion Graphics: 5 Things You Didn’t Know You Could Do

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By Samy Simorangkir

In our digital world, social media trends are as fleeting as our attention spans. As a brand, you have to increasingly find new ways to hold your audience’s attention. Facebook having recently allowed GIFs to function fully, and Instagram having just released their new app, Boomerang, are just two examples of why short, engaging, moving images are quickly becoming a favored medium of communication.

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How Social Media Makes Time Travel Possible

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By Daniel Lara

Time travel: a concept that was crafted by the greatest minds of our world, and only turned into reality within the greatest stories of science fiction, isn’t as much fiction as we thought. On October 21, 2015, many will celebrate one of the most memorable tales of time travel: Back to the Future. In the movie’s sequel, Marty McFly travels to this day from 1985 with the hope of altering his future.

But this day is more than just a celebration of a classic cinematic moment. It’s a day that recognizes the power of time and our curious fascination with it. And so, this got me thinking: Why is the notion of time travel compelling to so many? And why is it that we humans become emotionally charged with the idea of accessing the past, present and future? 

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How Proper Creative Wins With Instagram Ads

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By Noah Jarosh

The advertising world changed a few weeks ago when Instagram announced open advertising in line with what has already been available on networks like Facebook and Twitter. For now, Instagram ads are unpublished-only and can only be link posts, app install ads, or video.

Of course, you probably already knew that. The trick now is to identify creative that will work best for your ads on the network. That means understanding the audience that uses Instagram and realizing the relative novelty of sponsored content within a user’s feed.

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