Instagram

5 of the Best Fashion Brands on Instagram

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By Hannah Fruchtman

An account on Instagram has to have personality, consistency and engagement, with a few other factors sprinkled in. For brands on Instagram, it’s important to find a balance between being a brand with incentive and a leisurely active account. An account that uploads too many photos is annoying and an account that uploads too little photos is pointless. There’s an art to Instagram and these fashion brands have got it down to a science. 

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4 Instagram Trends You Need to Know

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By Samy Simorangkir

It’s one of the fastest growing social networks to date, and with an increase in usage comes an evolution of behavior. Some of the trends that applied to Instagram a couple of years ago are still true today: Lifestyle content is important. Relevant hashtags are important. However, here are a few more recent trends that are important to consider when creating Instagram content for your brand.

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What to Know Before Investing in Instagram Ads

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By Erin Minty

Instagram’s 300 million monthly active users have made it the second largest social media platform, pulling ahead of Twitter and it’s only getting bigger, spurred by its new ad program.

In 2014, a select number of companies debuted ads on the network—which have the same look and feel as organic posts—with only the highest quality ads displayed. But last week, the Instagram Application Programming Interface (API) finally became available to everyone. Instagram writes on their site that the ads are now “available to businesses of all sizes,” which means that while ads used to cost upwards of $200,000, the new API allows brands without those resources to promote their content. The photo-sharing platform is about to become one of the most successful, and most-wanted, marketing platforms on the internet today.

Considering an investment in Instagram ads? Here’s what you should know about their potential:

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