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Everything You Need to Know About Snapchat Geofilters

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By Brian Murray

For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform. 

For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is exploding—including the fact that people must pay attention or risk missing the message. Snapchat’s features put a huge emphasis on the now rather than the later. One of the features that exploits the “now mentality” is Geofilters! Here are four things you need to know about them:

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3 Reasons Why Marketers Should Care About Instagram Ads

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By Nicole Grossberg

Instagram announced that they have officially switched on their advertising API, which means that Instagram API partners will be able to purchase ads easier than ever before. Gone are the days of hefty ad spends. So far, advertising has only been open to Instagram’s API partners, but it won’t be long before they roll out ads to more marketers and brands.

But why should marketers care about advertising on this platform in the first place? Here are three reasons why you should pay attention to the Big IG.

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How to Increase Your Instagram Engagement

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By Hannah Fruchtman

The term “less is more” always confused me. How could less be more? None of it made sense… until I joined Instagram. The best practices for this social media platform are exemplary of the adage “less is more.” especially as it relates to a successfully shared post. What defines a “successful post” you may ask? For starters, it’s not when Instagram informs you that your upload was successful! What makes a post successful is its ability to convey your brand’s message to the audience. So how do you do that? You need a substantial Instagram presence. There’s a lot more to prospering than just clicking the share button.

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