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Top Social Media Platforms Cheat Sheet [Infographic]

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By Danielle Eckert

Whether you work for a brand that is new to social media, or you are just trying to keep up with the times, you should know which social media platforms are absolutely necessary for your company. You don’t want to overwhelm your audience, so it’s best to choose wisely. How do you do that? Here is a cheat sheet explaining the top eleven social media platforms and why you should be on them.

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Brand Advice: Why Every Day Should Be Emoji Day

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By Amanda DiAntonio

Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.

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6 Essential Instagram Community Management Tips

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By Mikey Dunn

Every social media platform has a community, and Instagram is no exception. There are tons of resources on community management for Facebook and Twitter, but not much for Instagram. Managing a community on Instagram is definitely different than most computer-based social platforms, but it’s nothing to fear. Here are my 6 essential tips to community management on Instagram…

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