Have you ever bought something online after seeing one social media ad? Probably not. After seeing the first ad you may think, “Huh, I’ve never heard of that before.” After a few more you may think, “Okay, I don’t usually do this, but this seems like something I might use.” After a few more? “FINE, […]
The Difference Between Awareness and Conversion Creative Read More »
“The Algorithm.” [cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. From
“The Algorithm,” Explained Read More »
TikTok, the short-form mobile video app that’s popular among Gen Z, is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.
What You Need to Know About Advertising on TikTok Read More »
