Paid Media

3 Reasons Why Marketers Should Care About Instagram Ads

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By Nicole Grossberg

Instagram announced that they have officially switched on their advertising API, which means that Instagram API partners will be able to purchase ads easier than ever before. Gone are the days of hefty ad spends. So far, advertising has only been open to Instagram’s API partners, but it won’t be long before they roll out ads to more marketers and brands.

But why should marketers care about advertising on this platform in the first place? Here are three reasons why you should pay attention to the Big IG.

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Meet Content Cubed™: A Likeable Media Product

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By Carrie Kerpen

“Change is inevitable. Growth is optional.” – John Maxwell

Over the course of almost 10 years, my company has determined how to curate, create, and connect content that gets results. This secret to success, a mix of organic curation and promoted connection combined with high quality creative production, yielded the birth of the Likeable Content Cubed™ product.

The Likeable Content Cubed™ product uses insights from social data to develop and promote branded content that will generate up to 20x greater business results for your organization.

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8 Social Media Miracles of 2014

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By Emily Taing and Nicole Grossberg

In honor of Hanukkah, we’re rounding up eight social media updates from the past year that made a big impact on consumers and marketers alike. We’ll take a look at the top social media networks and what they’ve done to make our digital lives just a little bit easier. From LinkedIn’s new jobs application, to Pinterest filters, social media has changed miraculously in 2014. Get out your menorahs and celebrate with us.

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