by John Kultgen
Last week Snapchat revealed an exciting update. By introducing Memories, users now have a way to save Snaps and Stories to look back on. Situating just below your Camera screen in the app, this new gallery allows you to search for favorite stories of past times.
Snapchat Update: Introducing “Memories” Read More »
By Jenn Burgess
Alright, let’s talk Snapchat Geofilters! These image overlays, only available on the multimedia messaging platform, have turned into a huge asset for advertising executives and PR professionals alike.
A Designer’s Guide to Snapchat Geofilters Read More »
By Charlie Balk
Brands are flocking to Snapchat in droves. As Twitter stock drops and Instagram becomes treated more and more like Facebook (same advertising back-end), it’s understandable that marketers feel the call. Snapchat’s rapid growth can be largely attributed to their commitment to innovation. They’re able to consistently add new features like filters, lenses, and stories, while staying true to their main-selling points of privacy and exclusivity. It’s no wonder the size of their user base grows and that brands follow behind. Here are three brands whose efforts on Snapchat really caught our eye.
3 Innovative Social Media Marketing Campaigns on Snapchat Read More »
